Produktbild: Consumer Research Methods in Food Science

Consumer Research Methods in Food Science

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246,09 €

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Methods and Protocols in Food Science

ISBN: 1071629999
ISBN 13: 9781071629994
Herausgeber: Carlos Gómez-Corona/Heber Rodrigues
Verlag: Springer Verlag GmbH
Umfang: xii, 472 S., 26 s/w Illustr., 84 farbige Illustr., 472 p. 110 illus., 84 illus. in color.
Erscheinungsdatum: 08.04.2023
Auflage: 1/2023
Produktform: Gebunden/Hardback
Einband: Gebunden

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.

Artikelnummer: 7385126 Kategorie:

Beschreibung

This volume details old consumer studies methodologies and techniques, as well as innovative and ultra-contemporary approaches. Chapters guide readers through suggested and general recommendations of fieldwork, data analysis (qualitative or quantitative), and methods on theoretical background. Authoritative and cutting-edge, Consumer Research Methods in Food Science aims to be comprehensive guide for researchers.

Herstellerkennzeichnung:


Springer Verlag GmbH
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69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

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