Technology Roadmapping for Strategy and Innovation

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Charting the Route to Success

ISBN: 364243729X
ISBN 13: 9783642437298
Herausgeber: Martin Moehrle/Ralf Isenmann/Robert Phaal
Verlag: Springer Verlag GmbH
Umfang: viii, 285 S.
Erscheinungsdatum: 28.06.2015
Auflage: 1/2015
Produktform: Kartoniert
Einband: KT

Technology roadmapping is a core method to help companies and other organisations gain orientation for future opportunities and changes.This book is a key resource for technology roadmapping – it provides expert knowledge in four areas: – To frame/embed technology roadmapping To structure the process and tasks of technology roadmapping To implement technology roadmapping into corporate strategies To link technology roadmapping to further instruments of strategic planning and corporate foresight This comprehensive survey of technology roadmapping includes papers from leading European, American and Asian experts: – It provides an overview of different methods of technology roadmapping and the interactions between them It familiarises readers with the most important submethods It embeds/links technology roadmapping to the overall framework of management research and business studies This book, the first of a series, is unique: it aims to become the leading compendium for technology roadmapping knowledge and practice.

Artikelnummer: 8421189 Kategorie:

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