Strategy

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A step-by-step approach to development and presentation of world class business strategy

ISBN: 1403942889
ISBN 13: 9781403942883
Autor: Daniell, Mark
Verlag: Springer Verlag GmbH
Umfang: xx, 300 S., 113 s/w Illustr., 300 p. 113 illus.
Erscheinungsdatum: 22.10.2004
Auflage: 1/2004
Produktform: Gebunden/Hardback
Einband: Gebunden
Artikelnummer: 2809650 Kategorie:

Beschreibung

This book provides a step-by-step approach to all of the essential elements of strategy. It outlines a 21-step approach, with a 30+ slide strategy presentation for readers to apply themselves. By following the examples in the book, the reader will be able to construct a world-class strategy and to present it in an effective manner. The approach integrates diagnosis, design, and implementation into one seamless flow from insight to action.

Autorenporträt

MARK DANIELL is Chairman of The Cuscaden Group Pte.Ltd. He was previously President of publicly listed k1 Ventures and a Managing Director of Bain & Company in Asia. He has worked successfully in more than 40 countries in Europe, Asia, North America and other regions. He was educated at The Phillips Exeter Academy, Amherst College, the Sorbonne, Oxford University and Harvard Law School. He is a regular speaker at high profile events such as the World Economic Forum at Davos and is a regular expert guest on CNN, CNBC and the BBC.

Herstellerkennzeichnung:


Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

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