Beschreibung
This book deals with a lot of questions regarding Pay Per Click (PPC) concept being often adopted by companies in various sectors. It proceeds to explain the differences between terms such as marketing in browser results and in contextual placements, Pay Per Call and Pay Per Action and many more. Not just that, this section specifically aims at elaborating in detail the concepts like gross profit, break-even analysis, costs per sale ,costs per action in relation to PPC. It further provides information to the company desiring to adopt and implement PPC campaign about the significance of an appropriate website with landing pages and site conversions. The various associated keywords have also been comprehensively documented. The aim of this segment is to enable firms to have a clear understanding of PPC concepts before jumping into the process half-prepared that may lead to more disappointments rather than success. So, it basically lays down the track for a well-planned and well-designed PPC campaign.
Autorenporträt
Education: Doctorate in Management/ Masters in Commerce/ Post Graduation Diploma in Business Administration/ Post Graduate Diploma in International Business; Certification: Google certified Digital marketer/ Certified statistician in SAS and R; Publication: Various Scopus and ABDC indexed international and national publications.
Herstellerkennzeichnung:
OmniScriptum SRL
Str. Armeneasca 28/1, office 1
2012 Chisinau
MD
E-Mail: info@omniscriptum.com
