Beschreibung
The paper deals with the social advertising, types and techniques of social advertising being used in business, local government, government. Emphasis is placed on communication and its psychological effects techniques. specifically deals with social advertising as a method of communication of local governments with their citizens, where the highest and the preferred form of dialogue. The work also includes a historical overview of social advertising emphasizing the Latvian experience.
Autorenporträt
Aivars Helde was born In Jurmala, Latvia. He educated in St. Petersburg's Theater Academy, non-formal education in the Yaroslavl International Academy of Psychology(degree in psych.).From 1991 works in advertising field.Have publications in Russia, Ukraine, India ,US,Latvia.Till today academic staff for Riga International Business School.
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
