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ISBN: 3540429948
ISBN 13: 9783540429944
Herausgeber: Ingomar Kloss
Verlag: Springer Verlag GmbH
Umfang: x, 346 S.
Erscheinungsdatum: 25.02.2002
Format: 2.5 x 24 x 16.5
Gewicht: 659 g
Produktform: Gebunden/Hardback
Einband: GEB

With contributions by numerous experts

Artikelnummer: 573391 Kategorie:

Beschreibung

InhaltsangabeMulticultural Management Insights.- Advertising in Bulgaria.- Advertising in China.- Advertising in Greece.- Internet Advertising in Greece.- Advertising in Hong Kong.- Advertising in Hungary.- Advertising in Ireland.- Advertising in Latvia.- Advertising in Malaysia.- Advertising in Singapore.- Advertising in South Korea.- Advertising in Spain.- Advertising in Switzerland.- Advertising in the United Kingdom.- Case Study: Barclaycard International.- The Authors.

Autorenporträt

InhaltsangabeMulticultural Management Insights.- Advertising in Bulgaria.- Advertising in China.- Advertising in Greece.- Internet Advertising in Greece.- Advertising in Hong Kong.- Advertising in Hungary.- Advertising in Ireland.- Advertising in Latvia.- Advertising in Malaysia.- Advertising in Singapore.- Advertising in South Korea.- Advertising in Spain.- Advertising in Switzerland.- Advertising in the United Kingdom.- Case Study: Barclaycard International.- The Authors.

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