Beschreibung
Every business organization is desirous to be successful and maintain the trust and confidence of clients. In the ever-changing business environment, business managers do have a big role to play in confronting challenges and delivering good products and services to their clients and high returns to owners. The current facts of banking industry in Ethiopia reveal that it is highly characterized by stiff competition, tight regulatory requirements, resource shortage and market uncertainties. Therefore, dealing with such pressing circumstances and remaining a vibrant industry player is very critical. A focused approach to Awash Banks marketing activities in general and its advertising practices in particular would eventually yield service excellence and preference as these are the cornerstone for achieving the Banks vision. This can happen only if the Banks image keeps on growing through efficient and effective advertising and becomes a chosen destination among the target community. As David Ogilvy, a business man and advertising tycoon has put it, "In the modern world of business, it is useless to be a creative and original thinker unless you can also sell what you create."
Autorenporträt
Hailu W. Teklemariam, MBA, BA: Studied Economics and Business Administration. Married to Blen A. and a father of Miki and AJ, Hailu is an Executive Assistant to the CEO of the biggest private bank in Ethiopia, Awash International Bank S.C. Hailu writes in local newspapers on socio-economic issues in his native language, Amharic and English.
