Beschreibung
The aim of this book was to analyze the marketing strategy of the company TK MAXX while entering the Czech market. The book offers readers both the theoretical background of the problem, and the practical application of the concepts. It can serve as a basis for analysis of the company on entering the Czech market, or as a practical guide for the marketing planning concepts. This book discussed models such as Porter´s analysis, SWOT analysis, 7s Kinsey model or Balance score card model. There is a practical application of many marketing tools which help create the right marketing strategy such as 4P and 4C marketing mix, targeting, positioning, segmentation and much more.
Autorenporträt
Sylvia Kovandová was born April 17 1984 in Brno, Czech Republic. She studied the Management and Business Economics at Brno University of Technology. Nowadays she pursues the doctoral studies at the same university where she received her Master´s degree. In 2014 she gave birth to her only daughter Karolina.
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
