Beschreibung
Consider the frequency with which consumers routinely encounter with purchase decisions for which they had almost no information. A place to eat, time to travel, video rental, gifts for family, all are common examples. In complex trademark selection environments that exist today, some researches show that consumers postpone choosing a brand or product.Observing behavior of other consumers may simplify the consumer decision by providing the information that is used as resources of assessment, interest and consumer behavior
Autorenporträt
He received his Ph.D in Commerce field. He is assistance Professor in Management Department, Sarvestan Branch, Islamci Azad University,Sarvestan,Islamic Republic of Iran
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