Knowledge Management in Customer Relationship Management

Lieferzeit: Lieferbar innerhalb 14 Tagen

54,90 

Data Mining based Approach

ISBN: 3659504432
ISBN 13: 9783659504433
Autor: Desai, Aaditya/Yadav, Sunil/Yadav, Vandana
Verlag: LAP LAMBERT Academic Publishing
Umfang: 108 S.
Erscheinungsdatum: 25.07.2014
Auflage: 1/2014
Format: 0.8 x 22 x 15
Gewicht: 179 g
Produktform: Kartoniert
Einband: Kartoniert
Artikelnummer: 6087982 Kategorie:

Beschreibung

Knowledge has played a significant role on human activities. Data Mining is the process of knowledge discovery where knowledge is gained by analyzing the data store in very large repositories, which are analyzed from various perspectives and the result is summarized into useful information. Due to the importance of extracting knowledge/information from the large data repositories, data Mining has become a very important part of engineering affecting human life in various spheres directly or indirectly. Data Mining have various applications and these applications have enriched the various fields of human life including business, education, medical, scientific research, etc. Objective of this book is to discuss how the Data Mining technique is helpful in CRM so that necessary conclusion can be derived.

Autorenporträt

Pursuing PhD from NMIMS University. He is also a post graduate in Engineering and Management from University of Mumbai.

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