Competitive advantage through effective management of IT

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51,90 

ISBN: 3330017643
ISBN 13: 9783330017641
Autor: Dilver, Sinem
Verlag: LAP LAMBERT Academic Publishing
Umfang: 192 S.
Erscheinungsdatum: 16.12.2016
Auflage: 1/2016
Format: 1.3 x 22 x 15
Gewicht: 304 g
Produktform: Kartoniert
Einband: Kartoniert
Artikelnummer: 801232 Kategorie:

Beschreibung

In both developed and developing countries, small, medium and micro-sized enterprises (SMMEs) play a role in the economic growth of the country. A number of SMMEs and the contribution they make to national economies have been growing rapidly in recent years. The concept of trade globalisation has accelerated during this period from a national perspective to reaching international dimensions. This period is, therefore, a clear indicator for entrepreneurs to be more aware of new opportunities. In todays information age it is important not only to obtain information but also to use information effectively to create value. Information technology (IT) increases the importance of information. SMMEs need to consider IT as an important factor to achieve success in globalisation, competitiveness, and innovation. IT provides enhanced product development and service quality to cultivate an improved level of productivity and this enables SMMEs to secure a competitive advantage. As a result of using IT, SMMEs provide increased employment, grow their production, and make a significant contribution to the national economy.

Autorenporträt

Sinem Dilver was born in Germany. She studied in Cape Town at Cape Peninsula University of Technology where she successfully completed her Master's Degree in Information Technology Management.

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