Beschreibung
This book aims to measure the impact of xTRIZ the inventive managerial problem solving technique on achieving competitive advantage in some of the industrial companies in Jordan. xTRIZ includes the processes and the principles. The dimensions of competitive advantage are quality, cost, delivery, flexibility and time. Six companies have been chosen in three industrial sectors, food, pharmaceutical and engineering industries.
Autorenporträt
Eyad M. Khalifeh(Ph.D., Al-Quds University-Jerusalem) is professor of Business Administration. His main teaching areas are strategic management, international business and marketing, and creativity. His current research interests include strategic management, leadership, problem solving, creativity and global business.He has consultant for many org.
