Beschreibung
Cooperative members expectations about the types and quality of services that should be offered and their criteria for performance of services have a major impact on the level of satisfaction or dissatisfaction felt. Members satisfaction on the benefits obtained by establishing cooperatives should be evaluated by the level of the deviation of service expectation from perceived service performance. Thus, cooperatives performance should be continuously checked against the level of members satisfaction. This book therefore, depicts a clear picture on the performance of primary coffee marketing cooperatives and there by to identify factors that impede members satisfaction, and to evaluate the performance of coffee marketing cooperatives in the study area.
Autorenporträt
Mr. Ahmedin Sherefa (1972) is currently Lecturer and Head, Department of Cooperatives, Hawassa University. He has 19 years of experience in the fields of teaching, research, extension and training and administration. He did his M.Sc. in Cooperative Marketing in Mekkele University, Ethiopia. His current area of research is Cooperative Marketing.
