Beschreibung
Autorenporträt
Klaus Solberg Söilen is Professor of Business Administration at Halmstad University (Halmstad, Sweden). His research interests include Intelligence Studies, Digital Marketing, and Geoeconomics. He has served as Editor-in-Chief of the Journal of Intelligence Studies in Business (JISIB)and has authored various books, including Market Intelligence: Building Strategic Insight (CEIBS Press, 2009) and Exhibit Marketing and Trade Show Intelligence (Springer, 2013).
Herstellerkennzeichnung:
Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE
E-Mail: juergen.hartmann@springer.com
