Beschreibung
This book provides an introduction to concepts in evolutionary theory, such as competition, variability, and adaptation, and how they can be applied to find solutions for real-world management problems. Although the book discusses theories in economics and biology, it is written in an accessible style for practitioners working in business and management. Topics covered include: core economic assumptions, the role of dialectics in building dynamic economic models, the history of evolutionary thought, the evolution of markets, and how resilient economies mirror biological ecosystems. The final chapter discusses the limitations of neoclassical economic models to account for real-world complexity. The book distinguishes itself from similar books in the market due to its brevity and its focus on usability, where others are theoretical but lack clear descriptions of applications.
Autorenporträt
Klaus Solberg Söilen is an Economist and Professor of Business Administration at Halmstad University (Halmstad, Sweden). His research interests include intelligence studies, digital marketing, and geoeconomics. He has served as Editor-in-Chief of the Journal of Intelligence Studies in Business (JISIB) and has authored various books, including Market Intelligence: Building Strategic Insight (CEIBS Press, 2009), Digital Marketing (Springer, 2024), and Intelligence Studies in Business (Springer, 2024).
Herstellerkennzeichnung:
Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE
E-Mail: juergen.hartmann@springer.com
