Beschreibung
Autorenporträt
Klaus Solberg Söilen is Professor of Business Administration at Halmstad University (Halmstad, Sweden). His research interests include intelligence studies, digital marketing, and geoeconomics. He has served as Editor-in-Chief of the Journal of Intelligence Studies in Business (JISIB) and has authored various books, including Market Intelligence: Building Strategic Insight (CEIBS Press, 2009), Digital Marketing (Springer, 2024), and Intelligence Studies in Business (Springer, 2024).
Herstellerkennzeichnung:
Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE
E-Mail: juergen.hartmann@springer.com
