Beschreibung
This book is focused on exploring a city branding process for international tourism and mega events organisation, and it explains the challenges and opportunities for hostel owners in Rio de Janeiro. The objective of this study was to explore the perceptions of entrepreneurs about tourism in Rio de Janeiro at a time when the city has been transformed to receive international tourism, mega events and investors. In this study, it was shown that a branding process is complex and costly when aiming to improve the citys infrastructure and create a trustworthy relationship with stakeholders. The research also explains the challenges that hostels from Rio de Janeiros south area, in the neighbourhoods of Botafogo, Ipanema, Leblon and Gavea and from the two favelas of Vidigal and Rocinha, face in dealing with Rio de Janeiros City Council to enable and maintain their business.
Autorenporträt
I am Brazilian, I have been living abroad since 2011. This is my dissertation from Msc in Global Brand Management in Dublin, which this piece of academic work approaches how owners of hostels uses the advantage of city branding Rio de Janeiro and the changing of the city to be efficient to host the Olympics Game in 2016.
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
