Beschreibung
This Book "Celebrity Endorsement: In Indian Context" is a research conducted in India only and showing analysis of different factors which affects consumers buying behavior. Although this study is conducted in India but we can Generalize these results as consumers thinking is somewhere same whether they belongs from any country or region.This book can be a great help if someone want to explore or working on celebrity endorsement aspect of Marketing and Advertisement.
Autorenporträt
Amit Kumar, Assistant Professor (Management) Eternal University, India.A Management Graduate having experience of 7+ Years in Teaching and Corporate with organizations like L.R. Group,PIBM, HCL, Eternal University in India.Academic & Research Interest Area is Management, Finance & HR.
Herstellerkennzeichnung:
OmniScriptum SRL
Str. Armeneasca 28/1, office 1
2012 Chisinau
MD
E-Mail: info@omniscriptum.com
