Advertising Tactics and Consumer’s Behavior

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Marketing students evaluating the vulnerabilities of the digitalized word-of-mouth to customer satisfaction

ISBN: 6200113416
ISBN 13: 9786200113412
Autor: Mendoza, Khamylle Anne
Verlag: LAP LAMBERT Academic Publishing
Umfang: 52 S.
Erscheinungsdatum: 06.07.2019
Auflage: 1/2019
Format: 0.4 x 22 x 15
Gewicht: 96 g
Produktform: Kartoniert
Einband: Kartoniert
Artikelnummer: 7799829 Kategorie:

Beschreibung

Nowadays, advertisers create innovative campaigns through various social media platforms to easily reach their target audience. With that, online consumers are given the ability to immediately acquire feedback from other customers, which could be helpful for people who want to purchase something online. In this vein, this paper seeks to understand how online buyers are persuaded by other peoples feedback.

Autorenporträt

Khamylle Anne Espinosa Mendoza is a Communication Arts student and freelance writer who helps undergraduates build a more excellent research papers. Before discovering her passion in writing at the age of 21, Khamylle worked as a Medical Advocate at The Serin Center.

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