Beschreibung
This book begins with introducing students to principles of advertising and sales management. The book is divided into seven chapters. This book has been specifically included to help the readers keep side by side the current trends in advertising and sales management. The very intention of this book is to provide management students with the most current, comprehensive and state of art knowledge of advertisement field with the help of models, tables and figures.
Autorenporträt
He is highly qualified and working as Head of management department in an engineering college. He has written many research papers and also authored 4 books. He has published extensively on the introduction of new business environment and ethical trends along with the other dimensions of management especially in marketing.
