Beschreibung
Modern-day firms are constantly seeking new ways to forge close relationships with their most valuable customers. Latest developments in technology, networking and database management make this possible by providing managers with both motivation and reliable tools for improving their Customer Relationship Management (CRM) strategies.This book explains the intricacies of implementing CRM. It focuses on the organizations ability to provide a personalized and satisfactory experience to each customer. Using his vast experience in research and academic writing, the scholar highlights why innovative, visionary and relationship-oriented managers reject the transactional or a product-focused approach where trust and repeated purchases are not an over-riding consideration. This book therefore connects CRM systems implementation with organizational change and their impact on the growth of e-commerce firms.
Autorenporträt
Mr. Chimezie Kingsley Irobiko writes on www.meziesblog.com. He provides academic writing services such as Thesis, Dissertations, Research Proposals and Personal Statement in different disciplines. The novelist and seasoned author studied Govt and Public Administration in Abia State University. He is from Nkpa in Bende LGA of Abia State, Nigeria.
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
