Strategic Foresight

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A New Look at Scenarios

ISBN: 0230611729
ISBN 13: 9780230611726
Autor: Marcus, A
Verlag: Springer Verlag GmbH
Umfang: xv, 209 S.
Erscheinungsdatum: 14.07.2009
Auflage: 1/2009
Produktform: Gebunden/Hardback
Einband: GEB

ORIGINAL APPROACH: The database and exercises that the author developed for the book are unique, and have practical application. The competitive books in this area do not have this learning approach; rather they have case study approach. This book should have much more classroom appeal due to this approach and the material included herePRACTICAL APPLICATION: The book will be laid out in a clear, straightforward manner and will include exercises to help readers with practical application. Most scenario planning books are for high-level strategic managers in organizations – this book shows how scenarios are important for all managers and provides application that can be used at all levels in the organization

Artikelnummer: 9050434 Kategorie:

Beschreibung

This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

Autorenporträt

ALFRED MARCUS is a Professor in the department of Strategic Management and Organization, Carlson School of Management at the University of Minnesota, USA. 

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