Multinational Strategic Foresight of Environmental Trends in the Automobile Industry Using Internal Resources

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49,90 

Schriften zur Automobilwirtschaft 9

ISBN: 3643905408
ISBN 13: 9783643905406
Autor: Wippel, Natalie
Verlag: Lit Verlag
Umfang: 360 S., Illustr.
Erscheinungsdatum: 10.11.2014
Produktform: Gebunden/Hardback
Einband: Gebunden
Artikelnummer: 7157285 Kategorie:

Beschreibung

This book provides an overview of the basics of strategic foresight, the differences multinational enterprises (MNEs) have to deal with while working in an international context and an understanding of the interrelation of strategic foresight and environmental trends. The results of the study indicate that it is advantageous for MNEs to use their internal resources worldwide for strategic foresight during the first three phases of the strategic foresight process (SFP); but they have to be aware of possible barriers.

Herstellerkennzeichnung:


Lit Verlag
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E-Mail: lit@lit-verlag.de

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