INFORMATION TECHNOLOGY IN THE AUTOMOBILE INDUSTRY

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RELEVANCE TO SUPPLY CHAIN INVENTORY MANAGEMENT AND CUSTOMER SATISFACTION FOR EMERGING MARKETS

ISBN: 3843390843
ISBN 13: 9783843390842
Autor: Amoo, Edwina
Verlag: LAP LAMBERT Academic Publishing
Umfang: 72 S.
Erscheinungsdatum: 02.02.2011
Auflage: 1/2011
Format: 0.5 x 22 x 15
Gewicht: 125 g
Produktform: Kartoniert
Einband: KT
Artikelnummer: 4744934 Kategorie:

Beschreibung

IT has remained an inevitable business tool for over many years due to globalization and geographically dispersed markets. What remains unexplored is the potential impact of such technologies in less developed markets. In spite of the argued benefits of IT in supply chain collaboration, there has been limited empirical academic study on the rationale for IT communication tools between supply chain partners, the infrastructure needed for implementation and the impact on inventory management in developing countries. To address this gap, the book takes an extensive look at the potential benefits of IT for LDCs taking into account SC collaboration, knowledge and technology transfer and thus optimized inventory management and customer satisfaction within the automobile industry. The book makes significant practical implications for companies wanting to achieve competitive advantages by improving customer satisfaction in emerging economies. It presents a new paradigm for further research by students and research scholars.

Autorenporträt

Holds a MSc degree in International Business Management from Maastricht School of Management, in the Netherlands. She is currently a management trainee at Bollore Africa Logistics. Edwina has particular research interest in the Global Supply Chain Management arena as a means of connecting globally dispersed markets.

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