Beschreibung
Personality Trait effect on Brand Loyalty is a comprehensive book designed for postgraduate and Ph.D students for their research in field of Brand Loyalty and Personality. It follows a practice oriented approach to explain the core concept of Personality and brand loyalty with the help of empirical research. Self-monitoring personality trait has received levels of research from academics and practitioners alike, but research in this book presents empirical test of the effect of self-monitoring personality trait on brand loyalty and how it drives consumers behavior. This book is divided into seven parts and provides a comprehensive coverage of concept such as Brand Loyalty, Self Monitoring Personality Trait, related review of literature review, research methodology, research analysis, data interpretation, conclusion, and Limitations and recommendations.
Autorenporträt
Dr. Naveen Sharma [Ph.D, MBA, M.Com, NET, JRF, SET, PGDCAA, B.Com] is Assistant Professor in Department of Management, Government Engineering College Bikaner. He has Authored more than fifty research papers in National and International Journals of repute and also has eighty+ research paper presentations in National and International conferences.
