Produktbild: Business Research Methodology

Business Research Methodology

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139,09 €

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Research Process and Methods, Classroom Companion: Business

ISBN: 3030768562
ISBN 13: 9783030768560
Autor: Aityan, Sergey K
Verlag: Springer Verlag GmbH
Umfang: xviii, 518 S., 84 s/w Illustr., 50 farbige Illustr., 518 p. 134 illus., 50 illus. in color.
Erscheinungsdatum: 20.12.2021
Auflage: 1/2022
Produktform: Gebunden/Hardback
Einband: Gebunden

This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.

Artikelnummer: 2091856 Kategorie:

Beschreibung

Autorenporträt

Sergey K. Aityan is Professor of Economics, MIS, Computer Science and Director of the Multidisciplinary Research Center at Lincoln University (USA).

Herstellerkennzeichnung:


Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

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