Beschreibung
Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential customers. It is to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. The key successful of CRM is founded on trust, commitment, shared goals, and mutual benefits, while people, process, values, and images are the key principles of CRM. According to the key of successful and the key principles of CRM, the organization can create strategic relationship implementation through five core elements (structure, staff, style, systems, and schemes) of strategic CRM. This book will explore the nature of CRM in context of business organization and offers a religious perspective relating to organization and management. Also, we can look into the fact that when organization applying CRM based on religious context, it creates unique atmosphere of business activities and make it differs than other organizations.
Autorenporträt
Inggang Perwangsa Nuralam is a lecturer and researcher on Business Administration at Universitas Brawijaya Malang, Indonesia and actively writing books and scientific journals articles. His research focus on a number of areas including Sharia Management, Sharia Ethics, Sharia Marketing, and Collaborative Governance.
