Beschreibung
Autorenporträt
Sabine Kirchem is the Vice President of Marketing and Communications at DIGITALL (Karlsruhe, Germany). With 30 years of experience, she is well-versed in current trends and technologies. She has also written and published several studies, books, and numerous articles on Customer Management and Marketing. Dr. Martin Stadelmann is an expert in advanced customer management and has been accompanying companies in multiple industries toward holistic CRM. He is an associate lecturer at the University of St. Gallen (Switzerland), and he has co-founded the executive education program "Master of Advanced Studies in CRM at the Zurich University of Applied Sciences, as well as the Swiss CRM Expert Forum. Mario Pufahl is Chief Sales Officer at DIGITALL and has over 20 years of digitalization experience for DAX, M-DAX, and medium-sized companies. He is a recognized expert, lecturer, management consultant and author of numerous articles, studies and books on sales, CRM and sales controlling. David Laux is the CEO of DIGITALL, an active business angel and investor in innovative startups, and a member of the advisory board of several European companies. He is a respected visionary leader known for combining a growth focus with innovative thinking and a clear commitment to business objectives with a special human touch.
Herstellerkennzeichnung:
Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE
E-Mail: juergen.hartmann@springer.com
