Festo – Brand for Technology, Innovation, Education, Knowledge and Responsibility

Lieferzeit: Lieferbar innerhalb 14 Tagen

39,00 

ISBN: 383433507X
ISBN 13: 9783834335074
Autor: Piekenbrock, Patricia
Herausgeber: Wilfried Stoll (Dr.)
Verlag: Vogel Communications Group GmbH & Co.KG
Umfang: 236 S.
Erscheinungsdatum: 25.08.2021
Auflage: 1/2021
Format: 2.3 x 27.6 x 27.8
Gewicht: 1625 g
Produktform: Gebunden/Hardback
Einband: Gebunden

Where does the Festo brand stand, and where does it want to go? The family-owned company strives to develop sustainable solutions for people, animals and the environment and to set them on course for a responsible future. To fulfil this brand promise, Festo relies on the dimensions of technology, innovation, education, knowledge and responsibility.

Artikelnummer: 2732409 Kategorie:

Beschreibung

What is the essence of a brand? How can it be expressed in a nutshell, and what are its salient characteristics? Logos, colours, shapes, lettering: a brand should of course be recognisable at first glance and at the same time unmistakable. But what actually brings a brand to life - and above all, what makes it future-proof in a world in motion between analogue climate change and digital transformation? It is people who shape the Festo brand. Embedded in a globally active world community, they are brand ambassadors of a living network - a weighty term that brings with it responsibility. After all, the characteristics of a brand can only be perceived if they are an integral part of a companys cultural substance. The brand thus also shapes people. Where does the Festo brand stand, and where does it want to go? The family-owned company strives to develop sustainable solutions for people, animals and the environment and to set them on course for a responsible future. To fulfil this brand promise, Festo relies on the dimensions of technology, innovation, education, knowledge and responsibility.

Herstellerkennzeichnung:


Vogel Communications Group GmbH & Co. KG
Max-Planck-Str. 7/9
97082 Würzburg
DE

E-Mail: produktsicherheit@vogel.de

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