Beschreibung
This book provides a comprehensive analysis of Artificial Intelligence in the Middle East, focusing on its role in the business landscape. It offers a multidisciplinary perspective, integrating technology with cultural, economic, and policy analyses. The book presents practical case studies and expert opinions, offering real-world context. The content is organized for educational purposes, with chapter summaries, discussion prompts, and recommendations for further reading. The accessibility of the language respects the cultural sensitivities of the Middle East. The book serves as a guide for leveraging AI for innovation and sustainable growth.
Autorenporträt
Nehme Azoury is a Professor and previous Deputy-President for Research at the Holy Spirit University of Kaslik, Lebanon. He lectures in the fields of marketing, strategic management, and corporate governance at several universities. He is Secretary-General of the Arab Society of Faculties of Business Administration (affiliated with the Association of Arab Universities and founded by the Arab League) and is one of the eight members of the scientific committee of Eduniversal, as a representative of the Eurasian region. Professor Georges Yahchouchi is president of the American University of the Middle East, Kuwait, and a Professor in Business Administration. He is committed to excellence in higher education and expertise in academic leadership and has had a broad educational background and exposure to multicultural environments during his educational and professional career. He is the author of several research papers in business, leadership, and educational management.
Herstellerkennzeichnung:
Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE
E-Mail: juergen.hartmann@springer.com
