A VALUE THEME COMPARISON USING COMPUTERIZED CONTENT ANALYSIS

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HOW TWO COUNTERSOCIAL ACADEMIC NEWPAPERS REPORTED Y2K

ISBN: 3838303628
ISBN 13: 9783838303628
Autor: Mitrovich, Goran
Verlag: LAP LAMBERT Academic Publishing
Umfang: 196 S.
Erscheinungsdatum: 16.11.2013
Auflage: 1/2013
Format: 1.3 x 22 x 15
Gewicht: 310 g
Produktform: Kartoniert
Einband: Kartoniert
Artikelnummer: 5905600 Kategorie:

Beschreibung

This study searched for value themes of generation Y in their reportage of pre Y2K 1999 and post Y2K 2000 computer bug countdown. The University of Minnesotas The Daily serves as the social artifact for analysis while The Chronicle of Higher Education serves as an academic elite social artifact. The top value themes found by category frequency count for both papers were the same for pre Y2K 1999STRONG and Post 2000ACTIVE. A four group (2 by 2 matrix) chi square test for independence showed significance for frequency count distribution in both papers use of a strong value theme in their pre Y2K 1999 articles. The significance of 1999s pre Y2K top value theme strong, carried over to The Chronicles post Y2K 2000 reportage, but not The Dailys reportage of post Y2K.

Autorenporträt

Goran Mitrovich is an adjunct Communication instructor. He lives near Minneapolis, Minnesotawith his beautiful wife, Laurie. He is currently working on hisdissertation,"Cultural Influences of Recruitingand TrainingPrograms of Intelligence Agencies."

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