Beschreibung
The Fundamentals of UX Writing explores the topic of microcopy - what it is, why it matters, and how to craft effective, user-friendly text for digital experiences. Strong microcopy enhances usability, builds trust, and improves conversions, making it a crucial skill for designers, writers, and product teams. As digital interactions continue to shape our daily lives, effective microcopy is more important than ever. We will start by looking at what microcopy is and what it does. Then well dive into the best practices that enable stakeholders to write better microcopy, faster. Later, well talk about exceptions to the rules. Real life examples throughout the book make the content clear and memorable. We will look at not overloading users with information or alienating them with jargon or idioms, as well as how to design great calls to action (CTAs) and improve navigation. We will also talk about setting up content hierarchy, localization beyond translation, and accessibility requirements. After setting a solid foundation for the tactical side of UX writing, the book explores the strategic side of the work: how we can use and conduct user research and market analysis and other data sources to aid in the creation of microcopy to serve the goals and values of the business and its users; how microcopy can be used for broader product marketing, content operations such as documentation and governance; and leveraging AI along the way. You Will: Learn what microcopy is and how to do it well on a daytoday, hands on, tactical level Explore UX writing strategy including use of voice and tone, as well as content hierarchy, governance, and the role of AI in our practice How to use user insights, market research and other data sources, and internal collaboration to write better copy that meets your goal This Book is For: Content designers and other UX writing practitioners and technical writers, as well as developers, UX researchers, product managers, marketers, and other business stakeholders who are involved in the selling, usability and adoption of digital products.
Autorenporträt
Yael Ben-David is a UX writer and content design leader who specializes in complex products. She is passionate about making innovative tech accessible to mass markets through clear, effective, data-driven copy. Yael loves the unique challenge of creating intentional and intricate experiences, and speaks about her work at meetups and conferences, and in masterclasses and university courses. After bouncing around the world a bit, Yael landed in Israel with a BA in journalism and an MSc/PhD in neurobiology, a husband, three kids, and a dog.
Herstellerkennzeichnung:
APress in Springer Science + Business Media
Heidelberger Platz 3
14197 Berlin
DE
E-Mail: juergen.hartmann@springer.com
