Beschreibung
Low Income Consumer in China and India is a volatile market which quickly evolves, proposing new olfactive profiles for fast moving consumer goods in these regions of the world requires both the understanding of the consumer and the knowledge of the market for a specific product category. The twofold studies are interdependent and the combination of both plays a key part to engender further work in fragrance development. With the aim to develop new olfactive profiles for detergent, soap and shampoo category for both China and India the study was initiated to explore the cultural and environmental lifestyle of low income consumers in both countries to better understand their olfactive environment, preferences and olfactive needs for the future when disposable income will increase.
Autorenporträt
Animated by the passion of fragrance, Leslie develops herself in an international and creative environment. After a MSc. in Pure & Applied Chemistry she successfully graduated from the dual competency of the European Fragrance & Cosmetic Master and the Master of Business & Management of the industry of perfume.
