Beschreibung
Physical distribution and Customer satisfaction in fast moving consumer goods sector has been recognized as a source of competitive advantage. As it becomes more difficult for companies to compete on pure product level, creative companies are intensifying their physical distribution activities to gain a competitive edge. Previous authors commonly focused on physical distribution activities without integrating them into the Marketing mix strategy. This book offers an integrative framework for presenting physical distribution as a means of achieving higher levels of Customer service and Customer satisfaction using Customer service/satisfaction model.
Autorenporträt
Cajetan Ewuzie is a lecturer in Department of Marketing, University of Nigeria. He holds a bachelor's and masters degrees in Marketing and he is completing his PhD.
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
