Beschreibung
Permission marketing is a strategy, which utilizes e-mail and mobile technology, to send consumers information that they have agreed to receive. It seeks permission from the consumer to receive marketing messages. In short, customers volunteer to be marketed to. Permission Marketing aims to build customer group with high interest level by sending certain types of marketing information only to those who have specifically requested it. Banks requires permission from customers before sending e-mails.
Autorenporträt
Dr Nimit Gupta has 12 years of experience in teaching, research and consulting in the area of Marketing . He is a prolific researcher and case writer and his research is published in international journals and cases are available at Case Centre. He is recipient of several scholastic performance awards including Best Faculty Award.
