Beschreibung
The 'Handbuch Vertrieb' is one of its kind in the German-speaking area. The author, who is an expert in management as well as in academics, presents the conceptional framework for sales, sales concept and controlling, sales channel design, specialization in sales policy and implementation of sales. The contents are subdivided, and supplemented by 122 charts, extensive references and a glossary of sales terms.
Herstellerkennzeichnung:
Duncker & Humblot GmbH
Carl-Heinrich-Becker-Weg 9
12165 Berlin
DE
E-Mail: info@duncker-humblot.de
