Beschreibung
It is observed that in this world of globalization, all the international brands/ companies are looking to expand in different parts of the world but with different approaches. It is very interesting to identify why different companies of similar industry prefer different modes of entry to expand in same market of a country. Therefore, the purpose of this research is to explore the modes of foreign entry used by the multi-international companies.
Autorenporträt
Gursharan S. Sodhi, MIB International Business at University of Nottingham (UK), LLB at Doon College of Law, Director at CHR Group, India
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
