A Pragmatic Analysis of Selected Billboard Adverts in Nigeria

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35,90 

ISBN: 3659967777
ISBN 13: 9783659967771
Autor: Akinyele, Kolade
Verlag: LAP LAMBERT Academic Publishing
Umfang: 64 S.
Erscheinungsdatum: 29.12.2016
Auflage: 1/2016
Format: 0.4 x 22 x 15
Gewicht: 113 g
Produktform: Kartoniert
Einband: KT
Artikelnummer: 939475 Kategorie:

Beschreibung

A Pragmatic Analysis of the Use of English Language in Selected Billboard Adverts in Nigeria is born out of Kolade's desire to transform and develop the Nigerian Advertising sector. Kolade is of the view that some advertisers carelessly or lazily come up with some weird advertising ideas and contents which ought to be properly inspected, evaluated, analyzed and equally appreciated before pushing them out for public view.In this study, ten textual samples are analyzed using the pragmasociolinguistic concept; a concept which examines the pragmatic, social and linguistic contexts with generated advertisers choice of linguistic elements.

Autorenporträt

Akinyele Kolade is the founder of Mobile Theater & Cinema Initiative (MTCI) and a copy-write/Concept Manager at Thinking Media. He is a prolific writer, seasoned speaker, dedicated researcher and a certified brand inspector.

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