Produktbild: Economics for Managers, Global Edition

Economics for Managers, Global Edition

Lieferzeit: Lieferbar innerhalb 14 Tagen

110,99 €

inkl. 7 % MwSt. zzgl. Versandkosten

ISBN: 1292060093
ISBN 13: 9781292060095
Autor: Farnham, Paul/Farnham, Paul G
Verlag: Pearson Verlag
Umfang: 552 S.
Erscheinungsdatum: 13.10.2014
Auflage: 3/2014
Gewicht: 1164 g
Produktform: Kartoniert
Einband: Kartoniert

For one semester MBA Managerial Economics courses Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in todays business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to todays managerial student.

Artikelnummer: 709601 Kategorie:

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