Beschreibung
This study investigates the relationship between Personality dimensions (neuroticism, extraversion, openness, agreeableness and conscientiousness) and Brand Commitment and Compulsive Buying Behaviour among University Students and Higher School Students. There were two groups university students and higher school students. Total 120 sample size has been taken out of which 60 students of university (30 male and 30 female) and 60 higher school students (30 male and 30 female).
Autorenporträt
Dr Ishita Chatterje presently reader in the Department of Applied Psychology. Her present research area includes Industrial Organizational & Management psychology including consumer behaviour. Sayanti Bhattacharya completed masters degree from Department of Applied Psychology University of Calcutta & is interested in the field of consumer behavior.
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