Beschreibung
This study examined the capabilities and collaborations in the new product development (NPD) between manufacturer and suppliers/vendors of automotive products. Studies highlighted in the literature did not only support the proposition that firms could secure competitive advantage from the capabilities of their suppliers but some technological and economic benefits had been shown to have resulted from the manufacturer-suppliers collaborations in the NPD.
Autorenporträt
The author earned her Ph.D degree in management at Universiti Teknologi Malaysia (UTM), and her master degree is in business administration and strategic management. Pirzadeh also interested in research on supply chain management, marketing area, and organization performance.
