Strategic Approach to Customer Experience Management

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35,90 

ISBN: 365995375X
ISBN 13: 9783659953750
Autor: Agbevanu, Godfred
Verlag: LAP LAMBERT Academic Publishing
Umfang: 72 S.
Erscheinungsdatum: 11.10.2016
Auflage: 1/2016
Format: 0.5 x 22 x 15
Gewicht: 125 g
Produktform: Kartoniert
Einband: KT
Artikelnummer: 9978312 Kategorie:

Beschreibung

Companies can refer to it and use the findings of the study to shape their customer service and customer relationship management departments. The study would help refine the processes and procedures, attitudes and behaviors used in the management of customers, with the view of increasing the chances of a positive experience. If the findings and recommendations of the study are taken seriously, companies in Ghana could expect to have improved strategies which would augur well for increased sales resulting in higher profitability. The study would also guide the attitudes and behaviors of employees in the handling of customers in relation to service provision. Employees would also be better guided in dealing with customer complaints handling and management. The study is limited to developing a framework capable of enhancing customer experience management in Ghanaian industries. Only employees of companies located in Ghana were selected for the study. Companies are selected from all regions in Ghana.

Autorenporträt

Godfred Agbevanu is known for quality customer service delivery, general managerial operations, human resource, strategic management and consulting. Fred holds PhD in Business Administration,AIU-USAJune 2016. Two Masters: CEMBA 2009, & MBA -Strategic Management & Consultancy 2014, KNUST-Ghana. B.Ed. psychology Management option,UCC, Ghana 2001.

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