Beschreibung
Autorenporträt
Prof. Dr. Rudolf Grünig is professor emeritus of Management at the University of Fribourg. He is board member and consultant of large and medium-sized Swiss companies. Additionally, he serves as a lecturer in strategy for executive courses and is an adjunct professor at the Swiss Finance Institute. From 2006 to 2009, he commanded an infantry brigade in the Swiss Army. Late Prof. Dr. Richard Kühn was the founder and former director of the Institute for Marketing and Strategic Management at the University of Bern. He worked as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.
Herstellerkennzeichnung:
Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE
E-Mail: juergen.hartmann@springer.com
