Beschreibung
Business performance analysis is central to any business, as it helps to make or mend products, services, and processes. This book provides several blueprints for setting up business performance analytics (BPA) shops, from process layout for performance measures to tracking the underlying metrics of them using website tools such as Google Analytics and Looker Studio. Delivering satisfying user experiences in the context of overarching business objectives is key to delivering elevated business performance. This book transcends the topic of tracking user behaviors in websites from generic to specific KPI scenario-based tracking using Google Analytics/Google Tag Manager. Business Performance Analysis stands out by helping you create fit-for-purpose and coherent performance analysis blueprints by integrating performance measure creation and website analytics of BPA together. What You Will Learn Design a Business Performance Analysis function Analyze performance metrics with website analytics tools Identify business performance metrics for common product scenarios Who This Book is For Senior leaders, product managers, product owners, UX and web analytics professionals
Autorenporträt
Suvradeep Bhattacharjee is an accomplished analyst who has insights into using and developing web-based products. Skilled in improving product and business performance, Suvradeep has previously worked with the UK Cabinet Office, IBM, CGI and the United States Air Force. Suvradeep is a keen gardener and an aspiring mathematician. In his leisure, he follows Monty Don and Johann Carl Friedrich Gauss, not necessarily in that order.
Herstellerkennzeichnung:
APress in Springer Science + Business Media
Heidelberger Platz 3
14197 Berlin
DE
E-Mail: juergen.hartmann@springer.com
