Produktbild: Intercultural Service Encounters

Intercultural Service Encounters

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Cross-cultural Interactions and Service Quality

ISBN: 3319919407
ISBN 13: 9783319919409
Autor: Sharma, Piyush
Verlag: Springer Verlag GmbH
Umfang: vii, 101 S., 9 s/w Illustr., 101 p. 9 illus.
Erscheinungsdatum: 05.07.2018
Auflage: 1/2019
Produktform: Gebunden/Hardback
Einband: Gebunden

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

Artikelnummer: 5025682 Kategorie:

Beschreibung

Autorenporträt

Piyush Sharma is Professor of marketing at Curtin University, Australia. With over 30 years of experience in industry and academia, his research covers services and international marketing, cross-cultural consumer behaviour, self-regulation, marketing strategy and marketing-finance interface. Piyush serves in editorial roles for many major international marketing journals.

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