Beschreibung
The success of joint ventures in China depends to a large extent on the skillfull handling of the intercultural differences between foreign and local partners. Based on numerous interviews with Chinese, European and Japanese managers, Nikolaus S. Lang gives a comprehensive description of intercultural management in China. In addition to an in-depth analysis of the intercultural conflicts inherent in Sino-foreign business cooperation, the author presents an analysis of successful intercultural management strategies of European and Japanese expatriates in China.
Herstellerkennzeichnung:
Deutscher Universitätsverlag in Springer Science + Business
Tiergartenstr. 15-17
69121 Heidelberg
DE
E-Mail: juergen.hartmann@springer.com
