Beschreibung
This present study aims to understand the customer attitude toward solar energy products. Descriptive analysis, chi-square, exploratory factor analysis, confirmatory factor analysis, multiple regression analysis, SERVQUAL model, and paired sample t-test have been used to examine the data. The study collected data from total 855 respondents which were interviewed through a well-structured, pretested research schedule. The results of research validated that customer attitude towards solar products is significantly determined by green purchase behavior, government initiatives, environmental knowledge, promotion and advertisement, environmental concern, and peers influence whereas high investment cost and lack of awareness regarding government subsidies are the main reason for non-adoption of solar energy products.
Autorenporträt
Dr. Vikas Kumar is Ph.D holder in Marketing Management. His area of interest includes Marketing and Environmental Management. He also holds MBA degree in (Retail & Marketing Management) from Panjab University, Chandigarh and is currently working as an Assistant Professor at University Business School, Guru Nanak Dev University, Amritsar.
Herstellerkennzeichnung:
BoD - Books on Demand
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