Beschreibung
This book is written in the form of a dissertation. It explores strategic management theory and the use of management tools for decision making in service sector SMEs. It is thought that owner managers of SMEs do not use strategic planning and often find themselves managing crisis. After identifying the prevalence of management tools by SME owner/managers the author establishes whether or not there is a difference in the tools used depending on gender.
Autorenporträt
Jenny Byast acquired herPhDat Bangor University, in Bangor, North Wales. She is now working as an administrator at The School of Medical Sciences, Bangor University. She previously worked for ELCOS at Bangor University.Her research interests span across strategic management and in particular gender in management.
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
