Beschreibung
Public Relations is a critical profession in contemporary society, which is characterized by global interaction, relationships, and responsibility. Scenario building approach of strategic management to public relations represents a modern or postmodern to management. The book begins with scenario building approach of public relations strategic management in the public sector of Afghanistan. The book presents a model of public relations in strategic management and examines that elaborates segments of the scenario building: environmental scanning, and public sector, issues, and scenario building, cultivating and evaluating relationships, tracing the effect of relationships on reputation, planning and evaluating communication programs strategically, and how media can be used to further the strategic management process.
Autorenporträt
Dr. Farid Ahamd Monib is an assistant professor of management science & Communication studies. He published articles in international journals and he has been serving as an assistant professor in DUA and Mashal Universities since 2015. He believes in self-study & rapid growth via academic research & knowledge.
