Beschreibung
Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: The aim of this paper is to analyse the process of the internationalisation progress of ThyssenKrupp in Brazil. In chapter 2 there will be the analysis of motives for the realisation of the internationalisation project by the time of the decision-making. The analysis of developed problems tells us why the expected success did not result from the transaction. Which factors led to failure? Finally a critical reflexion of the turned out challenges is carried out and shows potential for optimisation of this internationalisation transaction. The paper ends with the conclusion.
